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I enjoy this ad, because of the muted and dull colors. This add sparks my interest, because of how the tacks represent places or pin points on a map. I love traveling and exploring, so that is another reason for why this add interests me. Although this add may not pop out at you, the idea behind the add itself is interesting enough. When I first came across this ad a major thing that popped out was the repetition of the lines on the bridge. That aspect helps the add pop out more, despite the absence of color. I think this ad would be more helpful to Audi if they placed one of their newer cars on the bridge in between the first two tacks.