This advertisement picture is really appealing to me because I love how everything is aligned perfectly. The orange centered, and then the footsteps trailing off towards the right side of the picture perfectly balance the HARIBO name on the left hand corner. The shadow under the orange is really nice because it ads some softness to the orange. Like if the orange didn't have a dramatic shadow, then the orange would be very bright and you could see the flash reflecting off of the orange more which I wouldn't like. The gummy bear cut out in the orange is very smart because it makes me want to go find that orange cut out and go eat it. The little foot steps are also very appealing. Also, just the plain and simple 2 colors of the orange and white are very satisfying and complete.
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