This advertisement is very appealing to look at. The mostly red presents a monochromatic feeling that draws the eye and helps you remember the image. This is a very creative idea. The company used tomatoes to create the ketchup bottle to show its origin. The red also helps with this as red is easily associated with ketchup. The white in the center of the screen is emphasis. This was very smart because that is where they placed their logo and brand name. This is good because their brand name is the first place you look when you see the image. Now you will remember the brand name easily. I plan on doing something similar with my images. I like the feeling of monochromatic images. It makes the image feel complete to me.
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