This add utilizes monochromaticity and gradience to show an appealing pun on nature. I like this add because it shows the natural of the ketchup being sold. The stacking of the tomatoes adds variety that can be beneficial to continuing the natural theme throughout the image. The simplistic statement gets to the point with a clear cut white on red contrast. The stem of the tomato at the top of the perceived bottle rounds out the natural theme to give unity along with just enough complexity to bring the image to another level. My idea focuses on high contrast images utilizing negative space to up the shock value of the initial viewing of the series. Adding a simplistic logo completes the idea of how striking something basic can be.
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