Cool Ad

I think that this ad is very successful due to many factors. I really like the idea of the diptych since it shows to different sides of the candy, the right gummy bear is more of a sweet, cool, funny feeling but the left lemon heads have more of a strict, almost sour feeling to it even though it has a pink background. The ad makes me think about which candy I would prefer and makes me want to go out and buy which ever one I prefer. Contradicting the idea of the sour lemon, I think it also gives a sense of warmth since there are white shadows cascading the lemon with warm tones of pink migrating to the corners. The right image reminds me a lot about my elementary school days, mainly because it looks like something I would post on instagram in 6th grade, but also just the memories of eating a ton of candy when I was younger. If I were to take inspiration from one of the images I would choose the left picture of the lemon since it has a lot of depth to it even though it is only a lemon and some candy.