I think this ad is successful because it is very generic. The ad insists on people coming to them with the very encouraging thumbs-up sign. The slogan is also very encouraging because it insists that you don't have to be in shape to go to a gym, anyone can come to them. Also, the purple background doesn't seem to serious and that you don't have to be serious about working out in their building. Planet fitness is a very generic and welcoming ad for people.
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