I like this ad because it is simple and gets to the point but is pleasing to look at. The colors of the gum coordinate with the background and lettering. The background gives the impression that the gum is something smaller in life that is still enjoyable. The ad also gives the idea of giving to others rather than being selfish. I think they made a phrase out of the product name to have potential buyers remember the name of the product through a short and catchy phrase. Overall, I think this ad is successful because of the simplistic feeling and the message it gives that makes you remember the name of the brand. I plan on using unwrapped/unlabeled gum to create a colorful pop in the white background. I plan on using the name "smack down" for the logo/name of the company.
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